Privacy policy

With this Privacy policy we inform you which personal data we collect in connection with our Activities and operations including our luya.bio website processing. In particular, we provide information on why, how and where we process which personal data. We also provide information about the rights of persons whose data we process.

For individual or additional activities and operations, further data protection declarations and other legal documents such as general terms and conditions (GTC), terms of use or conditions of participation may apply.

We are subject to Swiss data protection law as well as any applicable foreign data protection law, in particular that of the European Union (EU) with the General Data Protection Regulation (GDPR). The European Commission recognises that Swiss data protection law guarantees adequate data protection.

Responsibility for the processing of personal data:

Luya Foods AG

Wangenstrasse 53

3018 Berne

info@luya.bio

In individual cases, there may be other controllers for the processing of personal data or joint controllership with at least one other controller.

Data protection representation in the European Economic Area (EEA)

We have the following data protection representation in accordance with Art. 27 GDPR:

VGS Data Protection Partner UG

Am Kaiserkai 69

20457 Hamburg

Germany

info@datenschutzpartner.eu

The Data Protection Representation serves as an additional point of contact for data subjects and authorities in the European Union (EU) and the rest of the European Economic Area (EEA) for enquiries relating to the GDPR.

2.1 Terms

Personal data are all Information relating to an identified or identifiable natural person. A person concerned is a person about whom we process personal data.

Edit includes each Handling of personal data, independent the means and procedures used, such as the retrieval, comparison, adaptation, archiving, storage, reading, disclosure, procurement, collection, recording, erasure, disclosure, structuring, organisation, storage, modification, dissemination, linking, destruction and use of personal data.

The European Economic Area (EEA) includes the Member States of the European Union (EU) and the Principality of Liechtenstein, Iceland and Norway. The General Data Protection Regulation (GDPR) refers to the processing of personal data as the processing of personal data.

2.2 Legal basis

We process personal data in accordance with Swiss data protection law, in particular the Federal Act on Data Protection (DSG) and the Ordinance to the Federal Act on Data Protection (VDSG).

We process - if and insofar as the General Data Protection Regulation (GDPR) is applicable - personal data in accordance with at least one of the following legal bases:

- Art. 6 para. 1 lit. b GDPR for the necessary processing of personal data for the fulfilment of a contract with the data subject and for the implementation of pre-contractual measures.

- Art. 6 para. 1 lit. f GDPR for the necessary processing of personal data in order to protect the legitimate interests of us or third parties, unless the fundamental freedoms and rights and interests of the data subject prevail. Legitimate interests are, in particular, our interest in being able to carry out our activities and operations in a permanent, user-friendly, secure and reliable manner and to communicate about them, to ensure information security, to protect against misuse, to enforce our own legal claims and to comply with Swiss law.

- Art. 6 para. 1 lit. c GDPR for the necessary processing of personal data to fulfil a legal obligation to which we are subject under any applicable law of member states in the European Economic Area (EEA).

- Art. 6 para. 1 lit. e GDPR for the necessary processing of personal data for the performance of a task carried out in the public interest.

- Art. 6 para. 1 lit. a GDPR for the processing of personal data with the consent of the data subject.

- Art. 6 para. 1 lit. d GDPR for the necessary processing of personal data in order to protect the vital interests of the data subject or another natural person.

We process the personal data that required are necessary in order to carry out our activities and operations in a permanent, user-friendly, secure and reliable manner. Such personal data may fall into the categories of inventory and contact data, browser and device data, content data, meta or marginal data and usage data, location data, sales data as well as contract and payment data.

We process personal data during those Durationthat is required for the respective purpose(s) or by law. Personal data whose processing is no longer required will be anonymised or deleted.

We may process personal data by third parties have it processed. We may process personal data jointly with third parties or transfer it to third parties. Such third parties are, in particular, specialised providers whose services we use. We also guarantee data protection for such third parties.

We process personal data in principle only with the consent of the data subjects. If and to the extent that processing is permitted for other legal reasons, we may refrain from obtaining consent. For example, we may process personal data without consent in order to fulfil a contract, to comply with legal obligations or to protect overriding interests.

We also process personal data that we receive from third parties, obtain from publicly accessible sources or collect in the course of our activities and operations, if and to the extent that such processing is permitted by law.

We process personal data in order to be able to communicate with third parties. In this context, we process in particular data that a data subject transmits when making contact, for example by post or e-mail. We may store such data in an address book or with comparable tools.

Third parties who transmit data about other persons are obliged to guarantee data protection for such data subjects. To this end, the accuracy of the personal data transmitted must be ensured, among other things.

We use selected services from suitable providers in order to be able to communicate better with third parties.

We use in particular:

- bexio: Customer Relationship Management (CRM); Service provider: bexio AG (Switzerland); Privacy Policy: Privacy policy, "Cloud and data security", "Data security - definition and measures for companies".

- Google Forms:Online form service; Service provider: Google; Google Forms-specific data protection information: "Security, compliance and data protection".

- Microsoft Forms:Online form service; Service provider: Microsoft; Microsoft Forms-specific data protection information: "Data protection and compliance", "Security and data protection".

- Pipedrive:Customer Relationship Management (CRM); Service provider: Pipedrive OÜ (Estonia); Privacy Policy: Privacy policy, "Controller and Data Processor" ("Data Controller and Data Processor").

We process personal data about applicants to the extent necessary to assess their suitability for an employment relationship or for the subsequent performance of an employment contract. The required personal data results in particular from the information requested, for example in the context of a job advertisement. We may publish job advertisements with the help of suitable third parties, for example in electronic and printed media or on job portals and job platforms.

We also process the personal data that applicants provide to us. voluntary communicate or publish your personal data, in particular as part of cover letters, CVs and other application documents as well as online profiles.

We process - if and insofar as the General Data Protection Regulation (GDPR) is applicable - personal data about applicants, in particular in accordance with Art. 9 para. 2 lit. b GDPR.

We can enable applicants to enter their details in our Talent pool in order to be able to consider them for future vacancies. We may also use such information to maintain contact and keep you informed of news. If we assume that an applicant is suitable for a vacancy based on the information provided, we may inform the applicant accordingly.

We use selected services from suitable third parties to fulfil jobs by means of E-recruitment and to enable and manage applications.

We use in particular:

- JOINE-Recruitment; Service provider: JOIN Solutions AG (Switzerland); Privacy policy: Privacy policy.

We take suitable technical and organisational measures to ensure data security appropriate to the respective risk. With our measures, we guarantee in particular the confidentiality, availability, traceability and integrity of the processed personal data, without being able to guarantee absolute data security. Access to our website and our other online presence takes place using transport encryption (SSL / TLS, in particular with the Hypertext Transfer Protocol Secure, abbreviated to HTTPS). Most browsers indicate transport encryption with a small padlock in the address bar. Our digital communication is - like in principle any digital communication - to mass surveillance without cause or suspicion by security authorities in Switzerland, the rest of Europe, the United States of America (USA) and other countries.

We cannot directly influence the corresponding processing of personal data by secret services, police forces and other security authorities. We also cannot rule out the possibility that individual data subjects may be subject to targeted surveillance.

We process personal data in principle in Switzerland and the European Economic Area (EEA). However, we may also export or transfer personal data to other countries, in particular in order to process it or have it processed there.

We can transfer personal data to all States and territories on earth and elsewhere in the Universe export, provided that the local law according to Decision of the Swiss Federal Council adequate data protection and - if and insofar as the General Data Protection Regulation (GDPR) is applicable - in accordance with Decision of the European Commission guarantees adequate data protection.

We may transfer personal data to countries whose laws do not guarantee adequate data protection, provided that data protection is guaranteed for other reasons, in particular on the basis of standard data protection clauses or with other suitable guarantees. Exceptionally, we may export personal data to countries without adequate or appropriate data protection if the special requirements under data protection law are met, for example the express consent of the data subjects or a direct connection with the conclusion or fulfilment of a contract. We will be happy to provide data subjects with information about any guarantees or provide a copy of any guarantees upon request.

8.1 Data protection claims

We grant data subjects all rights in accordance with the applicable data protection law.
Data subjects have the following rights in particular:

- Information: Data subjects can request information as to whether we process personal data about them and, if so, what personal data is involved. Data subjects also receive the information required to assert their data protection claims and ensure transparency. This includes the processed personal data as such, but also information on the purpose of processing, the duration of storage, any disclosure or export of data to other countries and the origin of the personal data.

- Correction and limitation: Data subjects can have incorrect personal data corrected, incomplete data completed and the processing of their data restricted.

- Cancellation and objection: Data subjects can have their personal data deleted ("right to be forgotten") and object to the processing of their data with effect for the future.

- Data output and data transmission: Data subjects may request the disclosure of personal data or the transfer of their data to another controller.

We may postpone, restrict or refuse the exercise of the rights of data subjects to the extent permitted by law. We may inform data subjects of any requirements that must be met in order to exercise their rights under data protection law. For example, we may refuse to provide information in whole or in part with reference to business secrets or the protection of other persons. For example, we may also refuse to delete personal data in whole or in part with reference to statutory retention obligations. We may, for the exercise of rights exceptionally Provide for costs. We will inform affected persons of any costs in advance.
We are obliged to take appropriate measures to identify data subjects who request information or assert other rights. Data subjects are obliged to cooperate.

8.2 Legal protection

Data subjects have the right to enforce their data protection claims by taking legal action or to lodge a complaint with a competent data protection supervisory authority.
The data protection supervisory authority for complaints by data subjects against private controllers and federal bodies in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).
European data protection supervisory authorities for complaints from data subjects - if and insofar as the General Data Protection Regulation (GDPR) is applicable - are as follows Members of the European Data Protection Board (EDPB) is organised. In some member states in the European Economic Area (EEA), the data protection supervisory authorities are organised on a federal basis, especially in Germany.

9.1 Cookies

We may use cookies. Cookies - our own cookies (first-party cookies) as well as cookies from third parties whose services we use (third-party cookies) - are data that are stored in the browser. Such stored data need not be limited to traditional cookies in text form.

Cookies can be stored in the browser temporarily as "session cookies" or for a certain period of time as so-called permanent cookies. "Session cookies" are automatically deleted when the browser is closed. Permanent cookies have a specific storage period. In particular, cookies make it possible to recognise a browser the next time it visits our website and thus, for example, to measure the reach of our website. Permanent cookies can also be used for online marketing, for example.

Cookies can be completely or partially deactivated and deleted at any time in the browser settings. Without cookies, our website may no longer be fully available. We actively request your express consent to the use of cookies - at least if and to the extent necessary.

For cookies that are used to measure success and reach or for advertising, a general objection ("opt-out") is possible for numerous services via the AdChoices (Digital Advertising Alliance of Canada), the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance) or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).

9.2 Logging

We may log at least the following information for each access to our website and our other online presence, insofar as this information is transmitted to our digital infrastructure during such accesses: Date and time including time zone, IP address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual sub-page of our website accessed including amount of data transferred, last website accessed in the same browser window (referrer).

We record such information, which may also constitute personal data, in log files. The information is required in order to provide our online presence in a permanent, user-friendly and reliable manner. The information is also required to ensure data security - also by third parties or with the help of third parties.

9.3 Tracking pixel

We can integrate tracking pixels into our online presence. Tracking pixels are also known as web beacons. Tracking pixels - including those from third parties whose services we use - are usually small, invisible images or scripts written in JavaScript that are automatically retrieved when our online presence is accessed. Tracking pixels can be used to collect at least the same information as log files.

We send notifications and messages by e-mail and via other communication channels such as instant messaging or SMS.

10.1 Success and reach measurement

Notifications and messages may contain web links or tracking pixels that record whether an individual message has been opened and which links have been clicked on. Such web links and tracking pixels can also record the use of notifications and messages on a personalised basis. We require this statistical recording of usage for measuring success and reach in order to be able to send notifications and messages in an effective, user-friendly, permanent, secure and reliable manner based on the needs and reading habits of the recipients.

10.2 Consent and objection

You must in principle consent to the use of your e-mail address and your other contact addresses, unless the use is permitted for other legal reasons. We may use the "double opt-in" procedure to obtain double-confirmed consent. In this case, you will receive a message with instructions for double confirmation. We may log the consent obtained, including the IP address and time stamp, for reasons of proof and security.

You can in principle object to receiving notifications and communications such as newsletters at any time. With such an objection, you can also object to the statistical recording of usage for measuring success and reach. Necessary notifications and communications in connection with our activities and operations remain reserved.

10.3 Service provider for notifications and messages

We send notifications and messages with the help of specialised service providers.

We use in particular:

- MailchimpCommunication platform; Service provider: The Rocket Science Group LLC d/b/a Mailchimp (USA) as Subsidiary Intuit Inc. (USA); information on data protection: Privacy policy (Intuit) including "Country and Region-Specific Terms", "Frequently asked questions about data protection at Mailchimp", "Mailchimp and European data transfers" , "Security", Cookie Policy, "Data protection requests" ("Privacy Rights Requests"), "Legal provisions".

We are present on social media platforms and other online platforms in order to communicate with interested parties and provide information about our activities and operations. In connection with such platforms, personal data may also be processed outside Switzerland and the European Economic Area (EEA).

The general terms and conditions (GTC) and terms of use as well as data protection declarations and other provisions of the individual operators of such platforms also apply in each case. In particular, these provisions provide information about the rights of data subjects directly vis-à-vis the respective platform, including, for example, the right to information.

For our Social media presence on Facebook including the so-called Page Insights, we are - if and insofar as the General Data Protection Regulation (GDPR) is applicable - jointly responsible with Meta Platforms Ireland Limited (Ireland). Meta Platforms Ireland Limited is part of the Meta-company (including in the USA). Page Insights provide information about how visitors interact with our Facebook presence. We use Page Insights to provide our social media presence on Facebook in an effective and user-friendly way.

Further information on the type, scope and purpose of data processing, information on the rights of data subjects and the contact details of Facebook and Facebook's data protection officer can be found in the Facebook privacy policy. With Facebook, we have the so-called "Addendum for responsible persons" and thus agreed in particular that Facebook is responsible for guaranteeing the rights of data subjects. For the so-called Page Insights, the corresponding information can be found on the page "Information on page insights" including "Information on Page Insights data".

We use services from specialised third parties in order to be able to carry out our activities and operations in a permanent, user-friendly, secure and reliable manner. Among other things, we can use such services to embed functions and content in our website. In the case of such embedding, the services used record the Internet Protocol (IP) addresses of users at least temporarily for technically compelling reasons.

For necessary security, statistical and technical purposes, third parties whose services we use may process data in connection with our activities and operations in aggregated, anonymised or pseudonymised form. This is, for example, performance or usage data in order to be able to offer the respective service.

We use in particular:

- Services from GoogleProviders: Google LLC (USA) / Google Ireland Limited (Ireland) for users in the European Economic Area (EEA) and Switzerland; General information on data protection: "Principles of data protection and security", Privacy policy, "Google is committed to complying with applicable data protection laws", "Guide to data protection in Google products", "How we use data from websites or apps on or in which our services are used" (information from Google), "Types of cookies and other technologies used by Google", "Personalised advertising" (activation / deactivation / settings)

- Services from Microsoft: Providers: Microsoft Ireland Operations Limited (Ireland) for users in the European Economic Area (EEA), Switzerland and the United Kingdom / Microsoft Corporation (USA) for users in the rest of the world; General information on data protection: "Data protection at Microsoft", "Data protection and privacy", Privacy Policy, "Data and privacy settings".

12.1 Digital infrastructure

We use services from specialised third parties in order to be able to make use of the necessary digital infrastructure in connection with our activities and operations. These include, for example, hosting and storage services from selected providers.

We use in particular:

- Google Cloud including Google Cloud Platform (GCP)Storage space and other infrastructure; Google Cloud-specific providers: Google/ LLC (USA) for users in the USA, among others / Google Ireland Limited or Google Commerce Limited (both Ireland) for users in the European Economic Area (EEA) and Switzerland, among others (see "Contracting Party on the part of Google" ["Google Contracting Entity"] for providers in other countries); Google Cloud-specific information: "Privacy Resource Centre" ("Privacy Resource Centre"), "Data protection", "Centre for compliance resources", "Trust and security"

Hostpoint: Hosting; Service provider: Hostpoint AG (Switzerland); Privacy policy: Privacy policy.Microsoft Azure: Storage space and other infrastructure; Provider: Microsoft; Microsoft
Azure-specific information: "Data protection in Azure".

WordPress.com: Blog hosting and website builder; Service provider: Automattic Inc (USA) / Aut O'Mattic A8C Ireland Ltd (Ireland) for users in Europe and elsewhere; Privacy Policy: Privacy policy, "Automattic and the General Data Protection Regulation (GDPR)", Cookie Policy.

12.2 Automation and integration of apps and services

We use specialised platforms to integrate and connect existing apps and services from third parties. We can also use such "no-code" platforms to automate processes and activities with third-party apps and services.

We use in particular:

- Microsof t Power Automate including Microsof t Power Platform:Integrated application platform; Service provider: Microsoft; Microsoft Power Platform-specific data protection information: "Compatibility and data protection", "Data storage and governance", "Security".

- LinkedIn Consumer Solutions Platform: Embedding LinkedIn functions and content, for example with Plugins like the "Share Plugin"Provider: Microsoft; Linke- dIn-specific information: "Data protection" ("Privacy"), Privacy policy, Cookie Policy line, Cookie management / objection to e-mail and SMS communication from Linke- dIn, Objection to interest-based advertising.

- TikTok (social plugins):Embedding functions and content from TikTok, for example

"Share to TikTok"; Provider: TikTok Information Technologies UK Limited (United Kingdom) and TikTok Technology Limited (Ireland) for users in the European Economic Area (EEA), the United Kingdom and Switzerland / TikTok Inc. (USA) for users in the USA / TikTok Pte. Ltd. (Singapore) for users in the rest of the world; data protection information: Privacy policy, "Privacy Policy for Younger Users" ("Privacy Policy for Younger Users"). users"), Cookie Policy, "Privacy policy and cookie policy for TikTok for Business" ("TikTok for Business - Privacy and Cookie Policy").

- Canva:Digital documents; Service provider: Canva Pty Ltd (Australia); Privacy policy: Privacy policy, "Trust, "Security at Canva" ("Security at Canva"), Cookie Policy, "Guidelines" ("Policies").

- Google Docs:Documents, presentations and spreadsheets; Service provider: Google; Google Docs specific data: "Data protection in Google Docs, Google Sheets and Google Presentations".

- Microsof t 365 (also Microsof t Office 365):Text documents, presentations and tables; Service provider: Microsoft; Microsoft 365-specific information: "Data protection and security with Microsoft 365".

12.7 Payments

We use specialised service providers to process our customers' payments securely and reliably. The legal texts of the individual service providers, such as general terms and conditions or data protection declarations, also apply to the processing of payments.

We use in particular:

- Payrexx:Payment processing; Service provider: Payrexx AG (Switzerland); Privacy policy: "Guidelines" including privacy policy.

12.8 Advertising

We utilise the opportunity to Advertising with third parties such as social media platforms and search engines for our activities and operations.

With such advertising, we would particularly like to reach people who are already interested in our activities and operations or who might be interested in them (Remarketing and Targeting). For this purpose, we may transmit corresponding - possibly also personal - data to third parties who make such advertising possible. We can also determine whether our advertising is successful, i.e. in particular whether it leads to visits to our website (Conversion Tracking).

Third parties with whom we advertise and with whom you are registered as a user may be able to assign the use of our website to your profile there.

We use in particular:

- Facebook advertising (Facebook Ads): Social media advertising; Provider: Meta Plat- forms Ireland Limited (Ireland) and Other meta-companies (including in the USA); Information on data protection: Remarketing and targeting, in particular with the Facebook pixel and Custom Audiences including Lookalike Audiences, Data protection declaration ration, "Advertising preferences" (Registration as user required).

- Google Ads:Search engine advertising; Service provider: Google; Google Ads-specific information: Advertising based on search queries, among other things, whereby various domain names - in particular doubleclick.net, googleadservices.com and googlesyndication.com - are used for Google Ads, "Advertising" (Google), "Displayed advertising directly above Manage adverts" ("Control the ads you see when you see them").

- Instagram Ads:Social media advertising; Provider: Meta Platforms Ireland Limited (Ireland) and Other meta-companies (including in the USA); Information on data protection: Remarketing and targeting, in particular with Facebook pixel and Custom Au- diences including Lookalike Audiences, Privacy policy (Instagram), Data privacy policy (Facebook), "Advertising preferences" (Instagram) (Registration as user required), "Advertising preferences" (Facebook) (Registration as user required).

- LinkedIn Ads:Social media advertising; Service provider: LinkedIn Corporation (USA) / Linke- dIn Ireland Unlimited Company (Ireland); Privacy Policy: Remarketing and tar- geting in particular with the LinkedIn Insight Tag, "Data protection", Privacy policy, Cookie Policy, Objection to personalised advertising.

- Microsof t Advertising:Search engine advertising on Bing, DuckDuckGo and Yahoo!; Service provider: Microsoft; Microsoft Advertising-specific information: "Microsof t Advertising-Da Data protection guidelines", "Microsof t Advertising Guidelines: Legal, Data Protection and Si- security", "Settings for advertising" (objection to personalised advertising).

- TikTok Ads:Social media advertising; Provider: TikTok Information Technologies UK Limited (United Kingdom) and TikTok Technology Limited (Ireland) for users in the European Economic Area (EEA), the United Kingdom and Switzerland / TikTok (USA) for users in the USA / TikTok Pte. Ltd. (Singapore) for users in the rest of the world; Data protection information: Remarketing and targeting, in particular using the TikTok pixel, Privacy policy, "Data Privacy Policy for Younger Users" ("Privacy Policy for Younger Users"), Cookie Policy, "Privacy Policy and Cookie Policy for TikTok for Business" ("TikTok for Business - Privacy and Cookie Policy").

13. success and reach measurement

We try to determine how our online offering is used. In this context, we can, for example, measure the success and reach of our activities and operations as well as the effect of third-party links to our website. We can also, for example, test and compare how different parts or versions of our online offering are used ("A/B test" method). Based on the results of the success and reach measurement, we can in particular correct errors, strengthen popular content or make improvements to our online offering.

For the measurement of success and reach, in most cases the IP addresses stored by individual users. In this case, IP addresses are in principle The IP address is shortened ("IP masking") in order to comply with the principle of data minimisation through the corresponding pseudonymisation.

Cookies may be used to measure success and reach and user profiles may be created. Any user profiles created include, for example, the individual pages visited or content viewed on our website, information on the size of the screen or browser window and the - at least approximate - location. Basically Any user profiles are created exclusively in pseudonymised form and are not used to identify individual users. Individual third-party services with which users are registered may be able to assign the use of our online offering to the user account or user profile with the respective service.

We use in particular:

- Google Analytics: Performance and reach measurement; Service provider: Google; Google Analytics-specific data: Measurement also across different browsers and devices (cross-device tracking) and with pseudonymised IP addresses, which are only exceptionally are transmitted in full to Google in the USA, "Data protection", "Browser add-on to deactivate Google Analytics".

- Google Tag Manager:Integration and management of other services for performance and reach measurement as well as other services from Google and third parties; Service provider: Google; Google Tag Manager-specific information: "With Google Tag Managerte data"Further information on data protection can be found in the individual integrated and managed services.

14. final provisions

We have updated this privacy policy with the Data protection generator from Data protection partner created.

We may amend and supplement this privacy policy at any time. We will inform you of such amendments and additions in an appropriate form, in particular by publishing the current data protection declaration on our website.