About us

The Good-Food-Revolution

Luya is the new era of plant-based alternatives: real ingredients,
100% organic & naturally fermented. For full flavour and nutritional value with zero additives.

Luya rethinks plant-based!

We love plant-based - but not at the expense of naturally sourced ingredients and our health. Because fake meat is just that: fake. It is ultra-processed, made from chemical protein isolates and contains countless additives and artificial flavourings. We want to rethink plant-based.

That's why Luya is different - completely different!

From whole
pulses
Without
additives
Naturally
fermented
100 %
Swiss organic
100 %
Plant-based
Versatile &
creative

Good food comes from good ingredients and that means keep it simple, keep it natural - naturally delicious!

Naturally delicious & juicy thanks to fermentation!

Whole

Whole organic pulses, rich in protein & fibre. No protein isolates.

Naturally

Naturally fermented instead of ultra-processed and artificially engineered.

Delicious

The result: juicy and delicious, Luya is the perfect ingredient for creative dishes of all kinds!

Sustainability matters!

The climate crisis is the biggest challenge of our time and plant-based nutrition is an important part of the solution. With Luya, we are not only making an essential and super tasty contribution. Bite by bite, we are creating the basis for a sustainable future and diet. The Good-Food-Revolution!

Holistically good

Luya vs.

Beef
Chicken

Okara:
An important
Re-Source

Okara is the nutrient-rich (but often neglected) pulp of the soybean. In Switzerland alone, 2000 tons are produced each year as a byproduct of soy milk and tofu production – much of it ends up as animal feed, biogas, or waste. We think that’s a waste!

The win-waste-situation

We rescue this valuable raw material and integrate it into a holistic production process. Using natural fermentation, we transform Swiss organic Okara together with whole organic chickpeas from an Italian cooperative into the delicious superfood Luya!

Since 2021 we have rescued

40.137 kg

of Okara

The win-waste-situation

We rescue this valuable raw material and integrate it into a holistic production process. Using natural fermentation, we transform Swiss organic Okara together with whole organic chickpeas from an Italian cooperative into the delicious superfood Luya!

Since 2021 we have rescued

40.137 kg

of Okara

The Luya story

Luya was founded in 2021 by Flavio, Tobias and Mike and is the result of shared passion, vision and a good dose of nerdiness. Nina joined in 2024 and completed the founding team. Find out exactly how it came about here.

  • 2019

    In 2019, Tobias, a food scientist, and Mike, a trained chef and microbiologist, met at the University of Applied Sciences in Bern (HAFL). Both were driven by the question of how to make use of byproducts from the food industry. It quickly became clear that okara, through traditional fermentation, could be transformed into a delicious, juicy, and fully plant-based source of protein. The first prototypes were born.

  • 2020

    Flavio, a financial consultant, passionate foodie and hobby fermenter, met Mike and Tobias by chance during the coronavirus pandemic. The first joint projects, from which Luya gradually matures, are born as early as the summer. The first taste test takes place at a Zurich Christmas market in the same year - with great success.

  • 2021

    In 2021, the "they" became "we" and with feedback from various chefs, we quickly took our products to the next level. Success didn't take long - by summer, the first restaurants wanted to include our products on their menus. A company was needed: Luya was born.

  • 2022

    In April 2022, we left the HAFL laboratories behind and moved into our own production facility in a former chocolate factory in Bern-Bümpliz. By June, the first Luya products had launched in Swiss retail stores.

  • 2023

    Step by step, we’re growing our production, introducing new products, and bringing more people on board with Luya.

  • 2024

    In 2024, Nina joins Luya and completes the founding team. Become part of the Good-Food-Revolution and stay up to date with our newsletter.

Our team

Foodies, scientists, social media wizards... you name it! We bring together diverse talents with a shared mission: the Good-Food-Revolution for everyone! Become part of our team and apply now!

Show jobs

  • Flavio

    Co-Founder

  • Tobi

    Co-Founder

  • Nina

    Co-Founder

  • Ansgar

    Ansgar

    Quality & Product Development

  • Sonja

    Product developer

  • Wesley

    R&D

  • Achille

    R&D

  • Martin

    Production

  • Justus

    Production

  • Maja

    Office Management

  • Julie

    Office Management

  • Sascha

    Technology

  • Michelle

    Marketing & Communication

  • Noureddine Souaï

    Sales

  • Till Brülisauer

    Marketing Intern

  • Jacqueline

    Sales

  • Join Luya!
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