
The Good-Food-Revolution
Luya is the new era of plant-based alternatives: real ingredients,
100% organic & naturally fermented. For full flavour and nutritional value with zero additives.
Luya rethinks plant-based!
We love plant-based – but never at the expense of naturalness or our health. Because fake meat is exactly that: fake. It’s ultra-processed, made from chemical protein isolates, and loaded with additives and artificial flavors. We’re here to rethink plant-based.
That's why Luya is different - completely different!


pulses

additives

fermented

Bio

Plant-based

creative
Good food comes from good ingredients and that means keep it simple, keep it natural - naturally delicious!
Naturally delicious & juicy thanks to fermentation!

Sustainability matters!
The climate crisis is the biggest challenge of our time, and plant-based nutrition is a key part of the solution. With Luya, we’re not just making an essential and incredibly tasty contribution – bite by bite, we’re laying the foundation for a sustainable future and food system. The Good-Food Revolution!
Wholesome Goodness
Luya vs.




Okara:
An important
Re-Source
Okara is the nutrient-rich (but often neglected) pulp of the soybean. In Switzerland alone, 2000 tons are produced each year as a byproduct of soy milk and tofu production – much of it ends up as animal feed, biogas, or waste. We think that’s a waste!

The win-waste-situation
We rescue this valuable raw material and integrate it into a holistic production process. Through natural fermentation, we transform Swiss organic okara together with whole organic chickpeas from an Italian cooperative into the delicious superfood Luya


Since 2021 we have rescued
40.137 kg
of Okara

The win-waste-situation
We rescue this valuable raw material and integrate it into a holistic production process. Through natural fermentation, we transform Swiss organic okara together with whole organic chickpeas from an Italian cooperative into the delicious superfood Luya
Since 2021 we have rescued
40.137 kg
of Okara
The Luya story
Luya was founded in 2021 by Flavio, Tobias, and Mike, born from a shared passion, vision, and a healthy dose of nerdiness. In 2024, Nina joined, completing the founding team. Find out how it all came together here.

Our team
Foodies, scientists, social media wizards... you name it! We bring together diverse talents with a shared mission: the Good-Food Revolution for everyone! Join our team and apply now!


