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About Us

The Good Food Revolution

Luya is a new era of plant-based protein: Real ingredients, 100% organic & naturally fermented. We offer full flavor and nutrition with zero additives.

Rethinking plant-based!

We love plant-based. But not if it’s artificial and bad for our health. Because, let’s be real: fake meat is exactly that… fake. It’s ultra-processed, made from chemical protein isolates and countless additives and artificial flavors. We’re here to rethink plant-based.

Because Luya is different – really different! 

Made from whole organic pulses
No
additives
Naturally
fermented
100%
Swiss organic
100%
plant-based
Versatile
& creative 


Good food comes from good ingredients and that means, keep it simple, keep it natural – every step of the way!

Sustainability matters!

The climate crisis is the biggest challenge of our time, and embracing plant-based nutrition is a crucial part of the solution. With Luya, we are not only making an essential and super tasty contribution. Bite by bite, we are laying the foundation for a sustainable future and diet. A good food revolution!

Make a difference!

Luya vs.

Okara: Save it,
love it!

Okara is the nutrient-rich (yet often overlooked) pulp extracted from soybeans. In Switzerland alone, the annual production of soy milk and tofu generates 2,000 tons of this by-product. What’s worse, it often finds its way into animal feed, biogas, or landfills. What a waste!

A win-waste situation

By rescuing this valuable resource and integrating it into a circular production process, we’re literally turning scraps into gold nuggets. Using natural fermentation, we transform Swiss organic okara together with whole organic chickpeas from an Italian cooperative into the delicious superfood Luya!

Since 2021, we’ve saved

22.791 kg

of Okara

A win-waste situation

By rescuing this valuable resource and integrating it into a circular production process, we’re literally turning scraps into gold nuggets. Using natural fermentation, we transform Swiss organic okara together with whole organic chickpeas from an Italian cooperative into the delicious superfood Luya!

Since 2021, we’ve saved

22.791 kg

of Okara

The Luya story

Luya was founded in 2021 by Flavio, Tobias, and Mike. It is the result of a shared passion, vision, and a good dose of nerdiness. Nina joined in 2024 and completed the founding team. Find out exactly how it came about here.

  • 2019

    In 2019, Tobias, a food scientist, and Mike, a trained chef and microbiologist, met at the Bern University of Applied Sciences HAFL. Both were interested in how by-products from the food industry could be utilized. It quickly became clear that okara could be transformed into a tasty, juicy, and wholesome vegan source of protein with the help of traditional fermentation. The first prototypes were created.

  • 2020

    Flavio, a financial advisor, passionate foodie, and hobby fermenter, met Mike and Tobias by chance during the pandemic. The first joint projects, from which Luya gradually matured, were already born in the summer. The first taste test took place in the same year at a Zurich Christmas market – with great success.

  • 2021

    In 2021, they became we. Drawing on feedback from various restaurateurs, we quickly elevated our products to the next level. Success was not long in coming, and by the summer, the first restaurants wanted to include our products on their menus. We needed a company: Luya was born.

  • 2022

    In April 2022, we left the HAFL laboratories behind and moved into our own production facility in a former chocolate factory in Bern-Bümpliz. This was followed in June by the launch of the first Luya products in Swiss retail.

  • 2023

    Step by step, we continued to expand our production, launching new product formats, and exciting ever more people with Luya.

  • 2024

    In 2024, Nina joined Luya and completed the founding team. Want to become a part of the good food revolution? Sign up to our newsletter and stay up to date with all things Luya.

Our Team

Foodies, scientists, social media wizards… you name it! Our talents are many but our mission is one: the good food revolution for everyone! Become part of our team and apply now!

  • Flavio

    Co-Founder

  • Tobi

    Co-Founder

  • Nina

    Co-Founder

  • Benedikt

    R&D

  • Wesley

    R&D

  • Meret

    Production

  • Sascha

    Tech

  • Anya

    Office

  • Michelle

    Marketing

  • This could be you

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