A fresh take on plant-based protein
Welcome to the new era of plant-based goodness, and say goodbye to artificial fake meat! We create delicious, all-natural protein made from whole organic beans and peas—naturally fermented, not ultra-processed. In other words, experience taste and nutrition the way nature intended it!
*Referenzmengen für Erwachsene für die tägliche Zufuhr von Vitaminen und Mineralstoffen gemäss LIV
Luya Simply Natural is
& Soybean Okara*
The rest is less than 2% lemon juice concentrate*, starter culture, salt, and cornstarch*
*from certified organic farming.
A Swiss superfood
- Balanced nutritional profile
- Rich in protein
- Rich in fiber
- Complete amino acid profile
- Contains iron, calcium & magnesium
Good food comes from good ingredients and that means, keep it simple!
“What I like best is that it’s not imitation meat, but an incredibly versatile ingredient. This is the future of food production.”
Recipe developer, tibits
“Superquick and easy to cook, highly versatile and what’s best: it tastes absolutely delicious. Luya really blew us away!”
Chef de cuisine, Rosa Pulver
“Luya is the perfect ingredient to spark my creativity in the kitchen. It also embodies a new awareness of food.”
Ulla Killing Pepper
Chef & food stylist
“Luya isn’t just healthy, it’s also really tasty, super juicy, and packs a nice bite. The perfect ingredient for creative dishes.”
Head chef, LILY’S
“What I love about Luya is that it contains absolutely no additives. And love how it really absorbs the flavors in soups and sauces.”
Where to buy Luya
Luya is available in many Migros stores in German-speaking Switzerland, at Alnatura and at Coop in the Bern region. Your store not listed? Order Luya online and have it delivered straight to your door!
We’re working on our interactive map with all the points of sale, cafés, and restaurants offering Luya. Sign up for our newsletter to stay in the loop!